I think someone’s been tampering with the water cooler at AMV/BBDO: what was hitherto the UK’s safest pair of agency hands (and a bit middle of the road) has gone all cutting edge.
Here’s its latest effort for Pepsi Max in its ‘Unbelievable’ campaign; using the Pepsi Max colours for an intriguing ‘Ping Pong Ball Drop’ demonstration followed by, such is life these days, lots of bright young things congratulating themselves for being part of it. But we’re all part of some ‘community’ or other now.
Pepsi’s new CMO recently said she was planning to add some new newbie creative agencies to her Omnicom roster. She should find time to pop into AMV/BBDO.