AMV/BBDO explores doggy romance for Cesar

We spend more time in the supermarket choosing the right food for our ancient moggy than we do for ourselves – currently the favourites are rabbit and duck. Even turns its nose up at Waitrose own label.

Is this national obsession with pets healthy? Well Mars Petcare’s Cesar thinks it is (well they would, wouldn’t..) and the theme of AMV/BBDO’s latest campaign is ‘Love Them Back.’

This rather assumes they love you in the first place, as opposed to viewing you as a supplier of food. But it’s a winning film.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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