Ogilvy Frankfurt tries art to add magic to Coke’s Dorna

Coa-Cola hasn’t enjoyed the best of fortunes with its forays into the mineral water market – one British effort turned out not to be mineral water at all – but the company doesn’t give up easily an here’s a new effort for Dorna from Ogilvy Frankfurt, featuring Italian video artist Rino Stefano Tagliafierro, who specialises in bringing classic paintings to life.

‘A purer way of life,’ indeed. Why do people choose one mineral water over another? Maybe art lovers will go for this one – maybe.

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