Mobiles.co.uk scores online with ‘The Phone Drop’

Stunts/japes on innocent members of the public are tricky – how do you know they’re ‘real,’ should you be doing it anyway? – but Carphone Warehouse’s Mobiles.co.uk seems to have produced a winner with this effort ‘The Phone Drop.’

Produced with Carphone’s agency CHI & Partners it features, among other things, the diverting pastimes of fruit baseball and herding cats.

I see that some viewers have claimed it’s wrong to show people getting into stranger’s cars. Think the boys can handle it.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.