M&C Saatchi’s direct marketing agency LIDA has pipped Rapp and Atomic London to the Oxfam account, one of the UK’s highest-Profile DM accounts. The account was formerly held by WPN Chameleon.
LIDA will take over Oxfam’s direct and digital fundraising business and develop a new direct response TV campaign. It will also handle emergency appeals. The account is worth about £6m in total.
Oxfam fundraising director Tim Hunter says: “LIDA have proven to be a great fit with Oxfam. I was particularly impressed with the team’s passion, determination and insight. LIDA quickly understood our fundraising challenges and got under the skin of our brand and we look forward to working with an agency that can help us provide genuine step-change in the engagement of our supporters.”