Droga5 has confirmed Nick Simons’ appointment (left) as new boss of its London operation – as we forecast two days ago – but has accompanied it with a rather baffling statement, which reads thus:
Today, Droga5 announced that senior account lead, Nick Simons of the New York office has moved and will be joining the London office as Managing Director. The news comes during a series of strategic growth moves as the office is evaluating ways to bolster its London team.
“Nick will be overseeing operations of all accounts while also helping London expand its portfolio. Alongside London’s leadership team and the guidance of Droga5 New York, Simons will also aid in the scouting and vetting process of finding a new CEO for London.
Creative Chairman of Droga5, David Droga noted, “Nick Simons has proven to be an energetic force, both winning and leading business out of our New York office. We’re looking forward to him bringing this Droga5 spirit to London as we strengthen our Global offerings.”
C’mon Dave get real, just let Nick get on with it.