BA teams up with Visit Britain to offer an alternative view of the old country in new BBH campaign

Britain isn’t all about Guardsmen in furry hats outside Buckingham Palace and Boris Johnson – and plodding around the West End trying to find a loo – so credit to British Airways and Visit Britain for offering an alternative view in this new campaign by BBH aimed at potential tourists from China, India etc.

The first two in the reel below are the new ones, showing a bracing visit to the Lake District and surfing in North Devon (the others are older BA ads, but pretty good too).

Think I’ll pass on these particular activities but, you know, get away from the shops…