ID Comms

Ebay plus Goodby Silverstein equals bland

Ebay apparently reckons Christmas starts in August (lots of Christmas ads are shot in August, which may be a clue as to why they’re remarkably unconvincing) so it’s a bit late out of the blocks with what’s being hailed as its first global campaign.

And a funny old thing it is too: can you really buy Jimi Hendrix’s guitar on ebay? And what’s Godzilla got to do with it?

Even odder when you note it’s from Goodby Silverstein. Someone told me the other day that there’s advertising clients want and advertising clients need. Goodby’s better known for the latter. But in this case…

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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