DDB Stockholm introduces welcome dose of reality into Samsung Galaxy phone launch

Oh, no – not more phones.

But this Samsung ad from DDB Stockholm for the Galaxy Alpha launch is ingenious and at least depicts real people rather than bright young things jigging around taking pics of other such people jigging around taking…

Not sure you could this in our own dear UK where phone shops have developed their own excruciating spin on the ancient practice of queueing (you wait for ages and then they don’t have it). Looks more like an Apple store.

DDB Stockholm tells me this one of the first fruits of their new relationship with Samsung Nordics. Thought the business had (mostly) been shunted into Publicis Groupe. Funny lot, those South Koreans.