There are few things in life that a trip to the Caribbean in winter can’t assist and such is the theme of Beattie McGuinness Bungay’s new ad, ‘Discover Your Smile,’ for Thomson Holidays.
Don’t I recall founder Trevor Beattie saying a while ago that most ads will be five seconds long because that’s the attention span these days?
Well the agency makes the most of its 135 seconds here. With a nod to W+K’s Honda ads, but that’s OK.
And the Queen/V/O lyrics are very clever