ID Comms

BMB provides a rhapsody for Thomson

There are few things in life that a trip to the Caribbean in winter can’t assist and such is the theme of Beattie McGuinness Bungay’s new ad, ‘Discover Your Smile,’ for Thomson Holidays.

Don’t I recall founder Trevor Beattie saying a while ago that most ads will be five seconds long because that’s the attention span these days?

Well the agency makes the most of its 135 seconds here. With a nod to W+K’s Honda ads, but that’s OK.

And the Queen/V/O lyrics are very clever

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beattie mcguinness bungay bmb discover your smile queen thomson holidays

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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