Posh prepared food company Charlie Bigham’s has appointed Paul Weiland’s agency Contagious London to take the brand onto television for the first time next year.
This follows a successful year for Charlie Bigham’s which has seen sales rise by 30 per cent to top £25m and store listings up by 40 per cent.
Charlie Bigham (left) says: “It is fantastic that our food is now available in lots of stores, and what better way to spread the word then to share our story on TV. We’re really excited to be working with such a creative and recognised producer, helping even more people to discover our food across the UK.”
Paul Weiland says: “Charlie Bigham’s is an absolutely outstanding brand and we’re excited to take them on TV for the first time. Charlie is so passionate about the food he produces and this is something that we want to reflect in our campaign. The quality of his food deserves quality work.”
Contagious London won the business in competition with ten other agencies. The agency claims to be unique as the creative who works on the account is also in direct charge of production. Weiland himself is a celebrated commercials director with over 1000 to his name via the Paul Weiland Film Company.
Other Contagious clients include Kingsmill, Reed.co.uk, Save The Children, Allinson and Trop50 in the USA.