AMV tries upbeat for Cancer Research UK

Maybe Cancer Research UK has been listening to our moans to the effect that cancer charities have been sluicing up our money for decades now, with few signs that medical research is making much progress in confounding cancers.

So it’s produced quite an upbeat but grown-up ad courtesy of AMV/BBDO outlining some of the progress that has been made. Charity ads surely work much better when they show you what your donation is achieving rather than just the scale of the problem.

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