Paul Weiland’s agency Contagious London has been appointed to handle auctioneer Bonhams, the third force in UK auctions behind international giants Sotheby’s and Christie’s.
Contagious’ first task will be to promote Bonhams’ Contempoary Art Sale at the end of October.
Bonhams CEO Matthew Girling says: “We were impressed by Contagious London’s strategic and creative expertise. Their understanding and appreciation of Contemporary Art is crucial, as the market is fueled by constant change and reinvention. October will be a big month for Bonhams and we’re thoroughly looking forward to seeing breakthrough work.”
Weiland has directed over 1000 commercials including the long-runing series for Walkers featuring TV presenter Gary Lineker for AMV/BBDO. Other clients include Kingsmill and Save The Children.
