Johnnie Walker embarks on new ‘advertainment’ voyage

Here’s a taster of an upcoming epic from Johnnie Walker Blue Label, from Anomaly, featuring Jude Law as a rather dodgy character. Directed by Jake Scott.

Both client and agency scored mightily with the ‘Keep Walking’ campaign, of course.

I saw somewhere the other day that WPP boss Sir Martin Sorrell worried that his agencies were good at producing 30-second commercials (or whatever) but weren’t so good at ‘content.’

But that’s precisely their point – they can distil a sales message into a short space. Most ‘content’ just rambles on.

Maybe Johnnie Walker will confound this antideluvian view of such messages.

(This is an updated version of a previous post).

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