Johnnie Walker Blue Label takes a walk on the boring side with Jude Law and Jake Scott

Here’s the latest for Diageo’s Johnnie Walker Blue Label – which, I presume, sits above pricey Black Label – from Anomaly featuring Jude Law and directed by Jake Scott.

But what the hell’s it all about? It’s a boring six-minute film that would have been bad enough in 90 seconds. If this is what the new era of ‘content’ brings us, heaven help us.

Bring back advertising.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.