Pilion Trust is a UK charity that tries to help the poor and, to try to get a better hearing, has commissioned Publicis London to produce this controversial number.
Does it reveal our indifference to good causes or is it shock tactics for shock tactics’ sake?
At first I thought the latter but maybe….
Ultimately, though, it really demonstrates what every journalist (and most members of the public) have always known: dog bites man isn’t a story whereas man bites dog is.
