Publicis London tries shock tactics for help the poor

Pilion Trust is a UK charity that tries to help the poor and, to try to get a better hearing, has commissioned Publicis London to produce this controversial number.

Does it reveal our indifference to good causes or is it shock tactics for shock tactics’ sake?

At first I thought the latter but maybe….

Ultimately, though, it really demonstrates what every journalist (and most members of the public) have always known: dog bites man isn’t a story whereas man bites dog is.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.