ID Comms

Booking.com goes ‘Brianless’ – or is that ‘Brainless?’

Booking.com is trying to encourage women to holiday on their own – without ‘the man in their life.’ So Wieden+Kennedy Amsterdam has produced this global effort ‘Booking Brianless’ (Brian being the name of choice these days for men you’d sooner be without).

I know it’s supposed to be tongue in cheek but ‘Booking Brainless’ might actually be more accurate. And, if it’s a global campaign, is ‘Brian’ going to raise a laugh everywhere?

Think they’ve been watching too many dreadful Moneysupermarket.com ads.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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