ID Comms

What does IKEA have in common with condom ads?

I’ve no idea who or what UkraineArsenal is (hope he or she isn’t stranded in the Crimea) apart from a supplier of reliably funny commercials to YouTube.

Here’s a recent instalment featuring lots of condom ads (inevitably, but they’re not bad) and, bizarrely, IKEA.

A short tour around the wilder fringes of ‘creativity.’

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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