This is very clever from Taco Bell and always-lively agency Deutsch LA.
The fast food chain is launching a new breakfast menu, which means taking on a certain competitor. So what better to do than round up 25 real live Ronald McDonalds to see what they think of it.
Deutsch asked a number of talent agencies specialising in non-actors to comb social media to track down the real Ronalds. Some of them, used to being teased about their name, thought it was a prank call.
‘Wake Up, Live Mas’ – Live Mas (more) is Taco Bell’s new tag line – was directed by documentary film maker Errol Morris.