Waiting for a bus is a pretty boring thing to do usually but not on New Oxford Street, usually one of London’s more unremarkable thoroughfares.
Pepsi Max agency AMV/BBDO has produced what it says is the first ‘augmented reality’ bus shelter, which is a bit more exciting than it sounds, for the Pepsi Max ‘Unbelievable’ campaign.
One of these days someone’s going to have a heart attack when a tiger makes a lunge at them while they’re out shopping – and where will they be then? In the meantime, though, plaudits to AMV, OMD UK, OOH agency Talon and effects maestros Grand Visual.
