Richmond sausages are a poser for new agency Saatchi

What can you say about the world’s most horrible sausages? This was the challenge faced by Saatchi & Saatchi in London when it won Ireland’s Kerry Foods account including the aforementioned Richmond sausages (skinless fat containers – no mean achievement, really).

Well you enlist a peacekeeper with a bird on his shoulder (peace dove?), of course.

Now why didn’t the other agency think of that?

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