Walmart, rather like the UK’s Tesco, is hardly the world’s most-loved corporation. One of the things such retailers are often castigated for is buying cheap abroad, at the expense of manufacturing jobs in their home market.
But America is working again, it seems, and Walmart is intent on doings its bit (or jumping on the bandwagon, take your choice) according to this rather good film from Saatchi & Saatchi New York.
Fair do’s – $250bn is a lot of money. It’s amazing the way online media has led to a resurgence in corporate advertising.