Leagas Delaney is launching a new Facebook app for feelunique.com, which claims to be Europe’s largest online beauty retailer.
The new app allows visitors to feelunique.com’s Facebook page to create their own T-shirt design using a wide variety of backgrounds and typographies. The T-shirts will all feature the campaign strapline ‘It’s All About Me’ with users able to choose a different typography for each word. Users can then rotate and scale the elements to create a design that’s unique to them.
Once users of the app have completed their design, they will be entered into a competition to win it printed on a t-shirt. The 500 best designs will be selected, with 100 winners a week. These winners will be encouraged to upload a photo of themselves wearing their T-shirt to Facebook or Instagram or Twitter (#feelunique) for the chance of winning £200 of feelunique.com vouchers.
The new app follows a bespoke range of uniquely designed T-shirts created by designer Kerry Roper and launched in tandem with the TV campaign in November 2013. The T-shirts were worn by the likes of Leona Lewis, Lisa Snowdon and Millie Mackintosh.
Leagas Delaney creative director, Nigel Roberts says: “This app translates the ad campaign into an interactive user experience. We felt it was important to engage people on social media, and to encourage them to have fun with the brand. We want everyone to experience the meaning behind the feelunique.com name, and we’ve made the app as intuitive and easy to use as possible.”
Feelunique.com marketing director Tom Newbold says: “The app is all about individuality – it offers users a chance to create something unique to them. In the beauty industry, this is certainly something that makes the campaign, and the app, stand out.”