Clemenger BBDO delivers for NZ road safety campaign

BBDO’s antipodean Clemenger empire packs a powerful creative punch and Clemenger BBDO New Zealand has delivered again with this hard-hitting film for the New Zealand Transport Authority.

Everybody’s pro-road safety, until they get behind the wheel of a car. This film, directed by Derin Seale for production company Finch, sums up the surprisingly complicated emotions involved.

The writer was Emily Beautrais and art director Frances Cook. Maybe it takes a female intelligence to reveal what berks blokes can be.

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