Now Mother produces a fishy tale for Young’s

youngs2-thumb-400x225-131912It’s fish and fishermen all over the place at the moment.

A few days ago we took Tesco to task over its predilection for dyed smoked haddock and now Young’s is pushing its ‘homestyle’ (whatever that may be) breaded cod in a new campaign from Mother.

Nothing wrong in that, of course, although a bunch of excitable fishermen (who, presumably, smell of real fish) doing their pieces over pieces of breaded cod (which, presumably, hardly smell of fish) is a bit weird.

https://www.youtube.com/watch?v=zG42sd8rguU&feature=player_embedded

There seem to be even more of these excitable/upbeat treatments around than there are fish and fishermen. Is this is a symptom of a brighter, post-recession Britain?

Maybe not….

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