It’s fish and fishermen all over the place at the moment.
A few days ago we took Tesco to task over its predilection for dyed smoked haddock and now Young’s is pushing its ‘homestyle’ (whatever that may be) breaded cod in a new campaign from Mother.
Nothing wrong in that, of course, although a bunch of excitable fishermen (who, presumably, smell of real fish) doing their pieces over pieces of breaded cod (which, presumably, hardly smell of fish) is a bit weird.
There seem to be even more of these excitable/upbeat treatments around than there are fish and fishermen. Is this is a symptom of a brighter, post-recession Britain?
Maybe not….
