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This is fun, for Volvo trucks of all things.
To show that the new Volvo FL is more nimble than your average truck Swedish agency Forsman & Bodenfors took one of them to Ciudad Rodrigo in Spain to re-enact a Pamplona-type scene with the truck (and some intrepid extras) being chased through the streets.
And, being a good corporate citizen, points out that ‘no trucks were harmed during the making of this commercial’ while the fighting bulls were retired to Guadalajara, presumably avoiding a subsequent demise in the bull ring.
http://www.youtube.com/watch?v=_BRoU1hw-CU
So happiness all round. And, presumably, an award or two to look forward to – especially for director Henry Alex Rubin.
