Forsman’s awards run with ‘Woolly Bully’ for Volvo

This is fun, for Volvo trucks of all things.

To show that the new Volvo FL is more nimble than your average truck Swedish agency Forsman & Bodenfors took one of them to Ciudad Rodrigo in Spain to re-enact a Pamplona-type scene with the truck (and some intrepid extras) being chased through the streets.

And, being a good corporate citizen, points out that ‘no trucks were harmed during the making of this commercial’ while the fighting bulls were retired to Guadalajara, presumably avoiding a subsequent demise in the bull ring.

volvo-trucks-bulls-hed-2013So happiness all round. And, presumably, an award or two to look forward to – especially for director Henry Alex Rubin.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.