Sperry Top-Sider shows illustration isn’t dead in ads

Those damned Yankees have just won the America’s Cup yacht race once again (note the apostrophe) so it’s appropriate (stretching this one a bit) to essay a nautical theme – in this case a campaign for Sperry Top-Sider, a posh brand of US deck shoes.

Most of the owners of same will never go near a boat of course but that’s fashion for you. I’ve noticed a few Norfolk jackets in London recently and I bet they haven’t got a dead pheasant in each pocket.

Anyway, Sperry hired Illustrator Tim Tomkinson for its latest ‘Coastal Discovery’ campaign and he produced some rather good antique-style efforts.

Tomkinson is represented by Friend and Johnson, an interesting outfit which handles a diverse group of creatives who work in all media. Illustration is a bit of a dying art in advertising (digital and all that) so it’s nice to see that it can still do the business.

You May Also Like

advertising creatives

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.