Guinness and AMV venture back onto ‘Surfers’ territory – but what’s coming next?

It’s brave of Guinness and agency AMV to venture back onto ‘Surfers’ territory, the famous ad from director Jonathan Glazer that won every award going about ten years ago.

Well here’s a taster of the new campaign that features swirling bits and pieces (not that Guinness actually does that) which was apparently shot amidst some mega surfer wave in Hawaii. There must be more, surely, to pay for all those hotel rooms and drinks.

Anyway, it’s a good start – assuming that’s what it is.