Is this the first (simulated no doubt) bonk to figure in a commercial?
It’s for Israeli newspaper Haaretz (Israel’s oldest) and extols the virtues of its new website (I think, not speaking Hebrew being a disadvantage).
Seems a bit pointless keeping a flesh-coloured bra on.
Anyway, it could open the door for some other treatments. Wieden+Kennedy’s ‘Whatever’s Comfortable’ or ‘Love Every Mouthful’ perhaps. Or maybe Mother’s new, funnier version of ‘You’re So Moneysupermarket.’ A mass of creative opportunities beckon.