Martin Sorrell: why I became a convert to Cannes

Here’s another of Adweek’s filmed nuggets from Cannes; this one with now seasoned Riviera boulevardier Sir Martin Sorrell of WPP (that man again) explaining how he became a convert to the excesses of the Martinez and the Gutter Bar.

We’re still waiting (as far as I know) for the Cannes authorities’ adjudication on WPP’s dramatic increase in (self-certified) Media Lions. Don’t think SMS is likely to change his mind though.

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