Smart and BBDO Germany turn the tables on offroaders in the city

If, like me, you’re surrounded by unnecessary Chelsea tractors (offroaders) at home you might warm to this Lion-winning ad from BBDO Germany for Smart cars (you might like it anyway).

Apparently it got the biggest cheer of the night when the Film Grand Prix was awarded. Everybody was probably a bit fed up with ‘Dumb Ways To Die’ (which won five Grand Prix) by then.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.