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Now Sainsbury’s and AMV turn to TV food porn

Food porn, dont’cha miss it?

Back in the 90s, or thereabouts, Marks & Spencer was famous for its orgasmic food ads and now Sainsbury’s and trusty agency AMV/BBDO appears to be rehearsing the genre in this new campaign.

Well it’s for muesli for Christ’s sake. Anyway it’s very nicely done.

Sainsbury’s lost its ‘brand ambassador’ Jamie Oliver last year (or maybe the year before) so it needed to go somewhere else.

Here’s one of the old M&S ones, by Y&R I think.

Wonderful stuff.

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amv/bbdo food porn Jamie Oliver marks & spencer new TV campaign Sainsburys y&r

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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