Taylor Swift debuts for Diet Coke and Droga5

Country crossover star Taylor Swift is a Diet Coke fan it seems (the gazillions she earns from them probably help) so newly-appointed US agency Droga5 had to do something with her and here it is.

By the standards of some recent celebrity outings it’s OK (you can watch it without wincing). It looks like a cut-down longer ad though.

Why all the fuss about Taylor? Not entirely sure but her vids get about half the planet watching on YouTube. Here’s her best-known tune on the subject of that old C&W standby, dodgy cowboys (men).

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.