Theatre company Pants On Fire is offering advertisers live ‘Ad Breaks’ in its forthcoming production of Pinocchio at this summer’s Edinburgh Festival.
Development director Hannah Pierce says: “the show will be seen by around 4,000 people in Edinburgh and each product or service will receive its own bespoke live ad plus a half-page ad in the theatre programme. We think it’s a great opportunity for advertisers to reach a new audience in a new way and, among other things, show that they’ve a sense of humour.”
The unreasonably talented theatrical ensemble have produced a taster YouTube video featuring company patron Michelle Dockery of Downton Abbey fame.
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