Guardian broadens horizons to US with new ‘Points of View’ online and poster campaign

The Guardian is trying to build its online franchise in the US by opening an office in New York and now with a new campaign from BBH New York.

It’s a spin on its ‘Points of view’ campaign from BBH London, purporting to give both sides of a story including gun control, women in the military and personal freedom.

There’s a microsite and a poster campaign from Israeli illustrator Nona Bar.

It’s all a bit ‘preaching to the converted,’ it’s pretty obvious which side of the argument the Guardian supports. And the script on the posters looks a bit like Cyrillic, which won’t play well in Republican locations.

But then neither will the Guardian.