Well here’s an interesting ad (and viral hit) for Carlsberg from Belgium’s excellent Duval Guillaume Modem; a Spiral-type peek at the dark underbelly of European life (note, the baddies are imports).
And lads (beer drinkers) like a bit of danger: once upon a time they used to watch cowboys and indians films.
But what a cop out at the end! ‘Stand Up For A Friend’ is all amateur dramatics.