McDonalds
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Arc unveils Jessie J as McDonald’s treat for Londoners
McDonald’s is in the midst of a quest for some purpose in life (with a new CEO and a threatened…
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McDonald’s tries ‘lovin’ instead of money in bizarre Super Bowl stunt
McDonald’s, which has just booted out CEO Don Thompson in favour of Brit Steve Easterbrook, is running an in-game Super…
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Top man Thompson is out as McDonald’s turns to Easterbrook and his UK experience
The top man at McDonald’s, president and CEO Don Thompson, has paid the price for the fast food giant’s stuttering…
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Coke and McDonald’s: why are these global marketing giants in trouble?
The US economy is once again leading the world; outperforming every other Western economy – and most in the world…
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Heineken is the Cannes ‘creative marketer of the year’
Heineken has been named as the Cannes Lions ‘creative marketer of the year’ following in the recent footsteps of McDonald’s…
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McDonald’s burger contest brings best out of Burnett
McDonald’s in the UK is taking a leaf out of Walkers’ book (or maybe it’s the other way round or…
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McDonald’s turns 40 in the UK with more of the same
The top McDonald’s honchos in the US are currently agonising about the brand – not before time – and the…
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Can a ‘no change’ rebrand save McDonald’s?
Surely some mistake? No, McDonald’s CEO Don Thompson (left) has promised analysts in the US that the company is about…
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McDonald’s is last resort in new Leo Burnett ad
Here’s another accomplished Leo Burnett ad for McDonald’s; surely, along with VW, the UK’s most consistent advertiser. A nice set-up…
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