coca-cola
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Coke and McDonald’s: why are these global marketing giants in trouble?
The US economy is once again leading the world; outperforming every other Western economy – and most in the world…
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Ogilvy Frankfurt tries art to add magic to Coke’s Dorna
Coa-Cola hasn’t enjoyed the best of fortunes with its forays into the mineral water market – one British effort turned…
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How can out of home recapture the great age of posters in a new and more complex media era?
Out of home, which grew out of the poster industry but is now adapting to the digital age, has maintained…
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Heineken is the Cannes ‘creative marketer of the year’
Heineken has been named as the Cannes Lions ‘creative marketer of the year’ following in the recent footsteps of McDonald’s…
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Coca-Cola relaunches Surge in exclusive Amazon deal
Coca-Cola, as we’ve remarked before, does most things right apart from stuffing its mainstream brands full of sugar. Which rather…
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Big boost for TBWA as former Coke marketer Mildenhall flies in hospitality giant Airbnb
It was a surprise when former senior Coca-Cola marketer Jonathan Mildenhall upped sticks and joined hospitality start-up Airbnb as CMO…
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Jonathan Mildenhall quits as ad boss of Coke as Wendy Clark takes top marketing job
A few days ago Wendy Clark emerged as the Coca-Cola marketing supremo, rejoicing in the title of president – sparking…
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Wieden+Kennedy’s new Sao Paulo office earns its keep with World Cup showstopper for Coke
Dan Wieden must feel an even warmer glow around his heart-cum-wallet every time the World Cup comes around. Earlier today…
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Coke brings summer to winter in Sweden
It’s dark and cold out there there Scandiwegia (see countless stories) but trust good old old Coca-Cola to brighten things…
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