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Wieden+Kennedy’s new Sao Paulo office earns its keep with World Cup showstopper for Coke
Dan Wieden must feel an even warmer glow around his heart-cum-wallet every time the World Cup comes around. Earlier today…
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Coke brings summer to winter in Sweden
It’s dark and cold out there there Scandiwegia (see countless stories) but trust good old old Coca-Cola to brighten things…
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Now Sony takes corporate route in new Wieden+Kennedy ‘Join Together’ campaign
It’s the year of the corporate ad, with noteworthy efforts from Coke and Apple so far (whatever you think about…
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New global Apple campaign is beautiful but bland
Here’ another of those ‘feel-good but don’t say anything much’ ads that have become a torrent recently – this one…
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Now Honda joins the ranks of ‘feel good’ advertisers
Here’s yet another example of a big advertiser coming up with a meaningless anthem to make us all feel, in…
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Hugh Baillie quits Hello People to head up French digital group FullSIX/Grand Union in the UK
Hello People co-funder Hugh Baillie is leaving to be CEO of Grand Union, one of the agencies in the French-owned…
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Coke’s new ‘Reasons to Believe’ is…unbelievable
The same debate has probably been going on for nearly 40 years in Coke HQ Atlanta: why don’t we give…
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Santo produces brilliant fatherhood tale for Coke
You have to hand it to Coca-Cola: it’s the all-time ubiquitous product. It’s already hijacked Christmas with bloody great red…
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Cheil UK sheds Samsung image with new Coke brief
Cheil UK has taken a major step towards shedding its image as a Samsung-only agency (South Korea’s Cheil used to…
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