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By Angie Dean on February 6, 2012
On the face of it it’s a client’s dream, buy one TV ad and squeeze in two as in this duo from Procter & Gamble and Wieden+Kennedy Portland. Other advertisers have fallen for the lure before of course, most notably car companies who can’t resist selling the range as opposed to one model. General Motors’ [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged bounce dryer bars, buy one get one free, commercials, general motors, Joel Ewanick, old spice body spray, P&G, procter & gamble, wieden+kennedy portland
By Angie Dean on February 2, 2012
Volkswagen won a large share of the plaudits in last year’s Super Bowl ad fest with its ‘The Force’ ad for Passat from Deutsch featuring a precocious Darth Vader. This year for the new Beetle it’s brought back the dog (‘Bolt’ apparently) who appears to be the star of the spot until it mysteriously switches [...]
Posted in Agencies, Clients, Creative, News | Tagged 2012 super bowl ad, Bolt the dog, cantina scene, darth vader, deutsch, new beetle, passat, star wars, the force, volksagen, vw
By Angie Dean on January 31, 2012
Saatchi & Saatchi LA has produced some outstanding work for Toyota, through all that company’s problems with recalls and its supply chain, and its forthcoming Super Bowl effort ‘It’s reinvented’ (this is a longer version) is spot on. The Camry is the market-leading sedan (or saloon) in the US so this stuff matters. In this [...]
Posted in Agencies, Clients, Creative, News | Tagged del campo saatchi, it's reinvented campaign, recalls, saatchi & saatchi LA, super bowl, supply chain, toyota camry, us market leader
By Angie Dean on January 30, 2012
Last year WPP persuaded Vodafone to carry out a WPP-only pitch for its £47m UK account and the lucky winner was RKCR/Y&R. This is its first ad for Vodafone’s Red Box which allows you to transfer numbers and content to your new phone in-store. So did the boys and girls from Greater London House (now [...]
Posted in Agencies, Clients, Creative, News | Tagged debut campaign, greater london house, jedi master yoda, rkcr/y&r, star wars, Vodafone, wpp agency pitch
By Angie Dean on January 26, 2012
The rise of energy drink Red Bull is, in its way, as remarkable a marketing tale as that of Apple, now once again vying with Exxon to be the world’s biggest company and sitting on a staggering $96bn of cash. This is a new Red Bull film plugging its Signature Series action sports series on [...]
Posted in Clients, Creative, Finance, Media, News | Tagged action sports, apple, nbc, other films, red bull, Scott Duncan, signature series, spontaneous
By Angie Dean on January 23, 2012
Unilever’s Lynx (or Axe, depending on where you are in the world) is launching its first women’s line extension Attract for Her body spray, except it’s not really because it’s not be marketed specifically at women but they can buy it if they want to. All clear? Lynx (or Axe) is a hugely successful brand [...]
Posted in Agencies, Clients, Creative, News | Tagged attract for her, axe, bbh, body spray for women, lynx, unilever
By Angie Dean on January 20, 2012
Someone at Wieden+Kennedy Portland has been putting in a long shift in the film cuttings library (digital version no doubt) on this new campaign for Nike’s eagerly-awaited FuelBand, a device that helps you to measure how fit you’re getting. The fitness monitor, priced at a pretty stiff $150, takes Nike into a new area and [...]
Posted in Agencies, Clients, Creative, News | Tagged fitness device, Jimmy Fallon, make it count campaign, nike twitter account, nike+fuelband, wieden+kennedy portland
By Angie Dean on January 18, 2012
Kraft is limbering up in preparation to splitting the company between food and snacks (Cadbury etc) and it’s spending around $50m trying to persuade Americans to start cooking, of all things. Using Kraft products naturally. The campaign from Mcgarrybowen is called ‘Make something amazing.’ The results on offer aren’t exactly Heston Blumenthal but, first things [...]
Posted in Agencies, Clients, Creative, News | Tagged $50m campaign, cadbury, company split, cooking, Heston Blumenthal, kraft fresh take, make something amazing campaign, mcgarrybowen, southwest three cheese chicken
By Angie Dean on January 17, 2012
Steven Spielberg thinks there should be Oscars for animals so why not Gold Lions for turtles? One such is the star of a new campaign for Hershey’s new Jolly Rancher Crunch n’ Chew candy, the result of a crowd-sourcing exercise on the theme ‘crunchy but chewy.’ The winner, ‘Turtle,’ was written and directed by Olivier [...]
Posted in Clients, Creative, News | Tagged crowd-sourcing, hershey, jolly rancher crunch n'chew candy, Olivier Agostini, turtle ad
By Angie Dean on January 11, 2012
The Irish government is trying to rebuild its tourist trade post-recession (or post the first bit of the recession anyway) with this new global ‘Jump into Ireland’ campaign from Publicis London. The trouble with all such campaigns is that the same old national stereotypes inevitably make an appearance – imagine an Australia ad without the [...]
Posted in Agencies, Clients, Creative, News | Tagged jump into ireland campaign, national stereotypes, publicis london, recession, tourism
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