coca-cola
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Now Coca-Cola’s going to clean up the internet – with a little help from W+K and the Super Bowl
Wieden+Kennedy is famous for its Super Bowl blockbusters – in recent years Chrysler’s ‘Imported From Detroit’ campaign – and it’s…
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Coke’s London Eye logo coup dominates London – what a terrible marketing idea
There’s much fuss in the capital at Coca-Cola’s sponsorship of the iconic London Eye ferris wheel, effectively transmitting a bloody…
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Coke and McDonald’s: why are these global marketing giants in trouble?
The US economy is once again leading the world; outperforming every other Western economy – and most in the world…
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Ogilvy Frankfurt tries art to add magic to Coke’s Dorna
Coa-Cola hasn’t enjoyed the best of fortunes with its forays into the mineral water market – one British effort turned…
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How can out of home recapture the great age of posters in a new and more complex media era?
Out of home, which grew out of the poster industry but is now adapting to the digital age, has maintained…
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Heineken is the Cannes ‘creative marketer of the year’
Heineken has been named as the Cannes Lions ‘creative marketer of the year’ following in the recent footsteps of McDonald’s…
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News
Coca-Cola relaunches Surge in exclusive Amazon deal
Coca-Cola, as we’ve remarked before, does most things right apart from stuffing its mainstream brands full of sugar. Which rather…
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Big boost for TBWA as former Coke marketer Mildenhall flies in hospitality giant Airbnb
It was a surprise when former senior Coca-Cola marketer Jonathan Mildenhall upped sticks and joined hospitality start-up Airbnb as CMO…
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Jonathan Mildenhall quits as ad boss of Coke as Wendy Clark takes top marketing job
A few days ago Wendy Clark emerged as the Coca-Cola marketing supremo, rejoicing in the title of president – sparking…
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