coca-cola
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Charles Gadsdon: how Coke taught the world sonic branding
When it comes to sonic branding and strategy, no brand I can think of has done it better, bigger or…
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Wieden+Kennedy knocks it out of the park for Coke
We’ve noted the incidence of brands against a brand-driven world that drives us around the effing bend – aka ‘purpose’…
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Coca-Cola adds Santa to Christmas truck fest
We’ve been a little short of Santas in this year’s round of Christmas ads but Coca-Cola has ridden to the…
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More happy clappy special Premiership pleading from Coca-Cola
Here’s Coca-cola’s new effort for the Premier League season, Saatchi & Saatchi updating a previous ad to welcome Premiership newbies…
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Coke launches a sticky summer special from W+K
Think somebody at Wieden+Kennedy London has been sorting their old record collection. The agency’s new summer biggie for Coca-Cola features…
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Jermaine Jenas fronts Coke’s new ‘ball games allowed’ drive
There are times (like now) when a visitor from Mars might assume that football was a charity with a game/business…
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Coke recycles Cannes winner for new recycling campaign
Coca-Cola is doing its bit for recycling with a poster campaign highlighting recycling bins in Europe. There’s another bit of…
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Coca-Cola and Premiere League go ‘Where Everyone Plays’
Coca-Cola recently got a kicking from Labour’s deputy leader Tom Watson, who said (at the Advertising Association conference) that the…
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Coca-Cola makes first foray into alcopops – in Japan
Coca-Cola is launching its first alcoholic drink, a lemon-flavoured alcopop called Lemondo, but only in Japan (for now) where such…
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