coca-cola
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Is the Qatar world cup a sponsor’s dream or nightmare? Coke is first up
The increasingly controversial FIFA World Cup in November is hoving into view and Coca-Cola, a main sponsor since 1978, is…
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WPP’s new Coke agency Open X wants the world to sing along with Sprite
Coca-Cola appointing WPP as its lead agency for just about everything last year was probably just about the most significant…
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Coca-Cola and WPP’s Ogilvy get off to winning start with Year of the Tiger for Lunar New Year
It’s the Lunar New Year of the Tiger (Water Tiger officially, South China Tiger for some) on February 1, the…
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From the MAA Archive: Publicis Groupe and Omnicom in $35bn merger
Actually they weren’t but that was what Omnicom’s John Wren and Publicis boss Maurice Levy intended in 2013, described here…
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WPP lands massive Coca-Cola global marketing task
Take that Publicis: WPP has ended Publicis Groupe’s run of big account wins with the biggest of the lot, Coca-Cola’s…
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Is a result on the way in the giant Coca-Cola review?
The result of Coca-Cola’s massive creative and media review (Coke spent over £3bn pre-lockdown, down from its previous levels) is…
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Coke changes platforms in search of ‘Real Magic’
Another day, another “platform,” this time it’s Coca-Cola with ‘Real Magic,’ the first time it’s changed platforms (as you do)…
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Is Coke wise to invite a meteorite into its orbit?
Is Coca-Cola getting a bit desperate in its old age? Here are two new ads from McCann for (new) Coca-Cola…
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Droga5 London debuts for Coke with new/old earworm
Droga5 London makes its debut for Coca-Cola with this number, reprising Coke’s ‘Just for the taste of it’ from 1982…
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