News
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Co-op builds employer brand in new VCCP campaign
Who knew that an ad agency might have an “employer brand team”? VCCP has one for the Co-op, which takes…
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Less is much more for Häagen-Dazs and BBH
BBH is working on a global campaign for Häagen-Dazs in 2026 but, in the meantime, it’s taking advantage of an…
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MSQ buys two production businesses for M3 Labs
Marcoms group MSQ has bought London-based Precious and Wooshii to boost its M3 Labs production business. M3 also includes creative…
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Could Publicis Groupe rival Accenture for WPP?
Publicis Groupe is now worth about five times WPP (£20bn over £4bn) and set to rival Omnicom/IPG when that merger…
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Potty training is a breeze in VCCP’s first campaign for Direct Line
After winning Direct Line in January, VCCP’s first work for the brand is on a mission to create a big-hitting…
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KFC and Mother London get spicy with Zinger Drip burgers
Mother and KFC often go strong on “vibe” advertising, and this new campaign is here to add extra heat to…
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MAA Ad of the Week: Axe from Lola MullenLowe
You see one and suddenly they’re everywhere. Ladies of a certain vintage with rather younger men seem to be a…
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Men in showers clean up again for Amazon and Axe
What is it with men in showers? Ever since Old Spice’s much-awarded “the man your man could smell like,” advertisers…
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Trump wants to make Coca-Cola ‘just better’
Mexican Coke has become an in-demand product, thanks to the fact that it’s one of the few countries still using…
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