Finance
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Optimus Prime stages audacious 3D take-over of BFI IMAX
Ocean Outdoor creates biggest ever DeepScreen canvas. Paramount Pictures uses the scale and presence of Europe’s most iconic out of…
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MAA Ad of the Week: Nationwide from New Commercial Arts
Agencies like to try to hijack the news agenda and New Commercial Arts had a prime opportunity when Nationwide, in…
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Wieden+Kennedy pitches Amazon Prime as a lifestyle choice
About the only people who make proper ads these days are the tech giants – they’ve got more money certainly…
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MediaSense study recommends shorter, sharper pitches
Everybody hates pitches it seems, apart from, presumably, the agencies that win them. Adam&eveDDB won 20 cor so on the…
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New Commercial Arts debuts for Nationwide with some rare good news for banking customers
Son paid us a surprise visit this morning and, aside from raiding the fridge, told us smugly that his bank/building…
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Irish ally hammers Facebook with €1.2bn data fine
Facebook (Meta) made nearly $6bn profit in the first quarter of 2023 (down on 2022 but still) so a fine…
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Leo Burnett debuts for Morrisons with short order blitz
Morrisons has departed Publicis.Poke (or whatever it’s called) for another part of the empire, Publicis-owned Leo Burnett – famed, among…
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BMW Films returns with action-packed trip to Cannes
BMW Films is back with The Calm, a jeopardy-packed opus designed to showcase the big new electric beemer’s self-driving ability.…
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MAA Ad of the Week: CER driving schools from BETC Paris
Poor old “purpose” is taking a right bashing at the moment as adland tires of it and loads of would-be…
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