Finance
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Cannes Lions: TBWA boss Ruhanen blasts creative standards and bent juries
It’s always good when an industry high-up cuts through the bullshit so congratulations to TBWA\Worldwide president/CEO Troy Ruhanen (below), discussing…
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MAA Ad of the Week: ‘Altogether Different’ by 4Creative
One of Channel 4’s better inventions is in-house creative agency 4Creative, a multiple award winner and usually quick off the…
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Jane Austin in Cannes: brand purpose? You should be having a laugh..
You have to feel a bit sorry for brand purpose, a phrase so overused in recent years that it’s getting…
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IPA leadership needs to be more than ‘mindful’ as cost of living crisis worsens
Research often tells us something we know already and the IPA’s latest TouchPoints survey of 3,000 consumers does just this:…
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BCW’s Rebecca Grant: why values are the key to understanding people
We need to talk about values. As communicators, we strive to engage audiences who may be restless and distracted, living…
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TMW Unlimited and the Trussell Trust help food banks support their local communities
Campaign was a winner in Ocean Outdoor’s annual digital creative competition With the support of TMW Unlimited (part of UNLIMITED),…
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WPP’s Ogilvy re-invents friendship for Philadelphia
How many agency folk does it take to change a light bulb? Mondelez International’s new campaign for Philadelphia from Ogilvy…
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Jane Austin in Cannes: brands should be obsessing over hard-hit consumers, not AI
Contrary to what many of the big players at Cannes Lions would have you believe, the industry’s biggest problem isn’t…
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Ocean Outdoor and Toyota (GB) roll out Special Olympics World Games coverage
Special Olympics GB fan zone opens at Westfield London. As more than 80 British athletes assemble in Berlin for the…
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