Tag Archives: wieden & kennedy

Nike and Google are winning the Olympic sponsors race – even though they haven’t (officially) entered

Well, here’s a surprise. Advertisers spend billions of pounds on sponsoring the Olympic Games, only to find they establish almost zero rapport with consumers. Worse, many punters think the real sponsors are their iniquitous ambush-marketing rivals – such as Nike. ...

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Dan Wieden awarded Cannes Hall of Fame gong

Arise Sir Dan, Lion of St Mark. The Dan in question is Dan Wieden, veteran co-founder and global executive creative director of Wieden & Kennedy, currently one of the world’s most outstanding creative advertising agencies. And what at first sight ...

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Chrysler f-word tweet is costly for New Media Strategies

Life should be good for Chrysler at the moment, basking in the glow of the ‘imported from America’ marketing campaign and the huge impact of the Eminem Super Bowl commercial from Wieden + Kennedy. But the prevailing joy stops short ...

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