Forget the champagne and chocolates – it’s Head & Shoulders for your Valentine’s date

St Valentine’s Day is almost upon us (you hadn’t really forgotten, had you?) and Ace Saatchi & Saatchi in the Philippines is using the occasion to remind us that blind dates on the day are much better with Head & Shoulders anti-dandruff shampoo.

Quite funny and it makes the point well enough although it would probably have been better as sixty seconds. But these days, as with Dove, mini-documentaries with ‘real people’ seem de rigueur.

No idea what PDA means.