It’s doubtful that rapper Snoop Dogg is a user of Moneysupermarket.com as it’s a British product.
But agency Mother has decided he’s worth the, presumably, considerable fee required to sign him up for its latest TV ad.
Given the target market any black guy with attitude would probably have sufficed, although maybe young drivers (those who know their Snoop Dogg from their Lil Wayne anyway) look around for their car insurance more as they get hammered on price. But these ads are improving and Moneysupermarket is, arguably, the pick of the price comparison sites.
