Oatmeal Crisp crunches the creative competition with new Cossette Toronto TV campaign

Many Canadians are of Scottish extraction: so presumably this cod Scotsman who fronts a new campaign for General Mills’ Oatmeal Crisp over there is OK with the natives.

And the campaign itself, ‘Competition Crunch,’ by Cossette Toronto? Magnifique (especially the second one featuring a malevolent duck) – as they say in non-Scottish Quebec.

The writer was Michael Potash, the art directors Perle Arteta and Alessandro Wurgler and the films (four altogether) were directed by Jono Hunter and Sean Wainsteim for OPC FS.